As a PhD researcher and Certified Trichologist, Dr. Leola Anifowoshe spent over a decade studying scalp disorders, hair follicle biology, and the psychosocial impact of hair loss—particularly in women of color.
But it wasn’t just academic.
After watching close friends, family members, and even herself struggle with hair thinning and the lack of real answers, Dr. Leola realized that the beauty industry was failing women—offering coverups instead of solutions.

— Dr. Leola Anifowoshe, PhD, Certified Trichologist